Designing Better Systems for a Better World
Environmental crises are affecting the world at a speed and scale never seen before. Solving these systemic problems requires a new approach.
Incubated by McKinsey.org, problem solving is in our DNA.
How We Transform Systems
We develop step-by-step solutions that work across the entire value chains of complex systems, resulting in holistic, transformative change.
We start by identifying the most difficult environmental challenges that affect everyone but are the responsibility of no one—where current systems aren’t working, and where our approach can drive impact at scale. Then we reimagine and rethink the whole system, taking into account the needs of each stakeholder, including the planet.
We create a model for change in a single community, and then iterate with local partners to learn and adapt our model as we expand to multiple geographies. In each location, we move at the speed of trust—with local governments, multinational corporations, and NGOs—to empower our collaborators to sustain success.
We use real-world findings from our pilot programs to build scalable solutions that deliver measurable impact and solve for long-term stability. Our adaptive design process allows us to meet the needs of communities around the world. Working with scaling partners sets us up to achieve meaningful impact on the global waste problem—and beyond.
How We Amplify Impact
We design scalable solutions by establishing partnerships, experimenting only with ideas that have a path to scale, and distilling and documenting what we learn as we go. Another key to scalable impact: our technology.
Our Approach to Technology
We build efficient, exciting ways to interact with people wherever they are in the world. We use technology to create windows for communities to plainly see inside the systems that have traditionally been murky. The residents we work with experience a feeling of digital success, transforming the way they view their communities—as “smart cities” or “smart villages.”
For households and businesses, digital tools provide transparency on waste collection fees, enrollment for waste collection services, answers to sorting questions, nudges to build good sorting habits, and rewards for maintaining those habits.
For collectors and sorting centers, our tools provide digital access to customer records and behaviors, financial performance tools including payment data and tracking systems, and operational reports that can be used to create incentives.
For processors and consumer goods companies, we are in the process of developing tools to ensure a predictable supply of transparently and ethically sourced material.
To learn more about the tech we’re using today and exploring for the future, visit Our Programs.
Where We Work