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Video: “I got hooked right after the program started. On top of that, my children are crazy about the environment.”

Watch this mother from Buenos Aires share how recycling makes a difference to her family and her community in the city’s Barrio 31 neighborhood.

 

Please note all mentions of McKinsey.org are due to the fact that Rethinking Recycling was incubated and scaled under McKinsey.org for 3 years, before transitioning out to become Delterra’s flagship initiative