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Behavior Change Research Series

In partnership with The Circulate Initiative, we have gathered and conducted research on the impact of behavior change in building consumer-friendly circular economies, with particular focus on waste management and recycling services.


Reports and other insights

MAKING ‘CENTS’ OF RECYCLING BEHAVIOR: THE RETURN ON INVESTMENT OF SPREADING THE RECYCLING HABIT
Analysis of three recycling projects in emerging economies shows that investing in consumer behavior pays for itself in recycling outcomes.

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HONING THE HABIT: FOUR INSIGHTS ON SPREADING RECYCLING BEHAVIOR
An overview of Delterra‘s approach to behavior change, key insights and practical lessons from across our programs.

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About the Authors

Delterra is an environmental nonprofit on a mission to create a world where human activities protect and restore a healthy planet. Delterra’s founding partner is McKinsey & Company, and its flagship initiative, Rethinking Recycling, works with communities in emerging economies to build rapidly scalable, self-sustaining waste management and recycling ecosystems that redirect waste into productive use while improving the lives of the people it touches. In the coming years, Delterra will add other initiatives to its portfolio, all with a view to developing innovative scalable solutions that redesign human systems for the good of people and the planet. Learn more at: https://www.delterra.org

 

The Circulate Initiative is a non-profit organization committed to solving the ocean plastic pollution challenge by supporting the incubation of circular, inclusive and investible waste management and recycling systems in South and Southeast Asia. We achieve this by collaborating with key stakeholders across the sector, and by producing insights to support and accelerate investment and scale across the value chain. Learn more at: https://www.thecirculateinitiative.org/