Cecilia Sluga is a social researcher and behavior change expert currently leading behavior change for Delterra’s Rethinking Recycling program in Argentina. She has nearly 20 years of experience as a social researcher, leading projects for many global brands and corporations, designing and conducting challenging fieldwork for diverse industries and categories. As an analyst, her role evolved from reporting research findings into using thick data for problem-solving, which she is currently applying towards transforming waste and recycling behaviors in Olavarría, Argentina.